1990 G.I. Joe Benelux Catalog

Jan 9

These images were scanned from a free promotional booklet that was given out at Belgian toy shops in 1990. An absolutely diabolical marketing tactic to entice kids to “collect them all”.

From the old Plastic Battles Radio Podcast: Ian (aka Attica Gazette) and I break down the Catalog one image at a time.
[Note: I erroneously left out Spread 22 with the Tiger Cat from Part 2]

Part 1

Part 2

G.I. Joe 1990 Benelux Catalog Spread 2. G.I. Joes in their HQ.

G.I. Joe 1990 Benelux Catalog Spread 3. Shockwave and Avalanche in the Arctic with Cobra Wolves.

G.I. Joe 1990 Benelux Catalog Spread 4. Tomahawk with Lift-Ticket, Repeater, Taurus, and Spearhead & Max in destroyed city.

G.I. Joe 1990 Benelux Catalog Spread 5. Desert Fox with Skidmark, Muskrat, and Falcon at oil pipeline.

G.I. Joe 1990 Benelux Catalog Spread 6. The Warthog with Sgt. Slaughter, Repeater, Dodger, and Muskrat battling Raptor and Talon in the rain near rocky shoreline.

G.I. Joe 1990 Benelux Catalog Spread 7. Destro and Despoiler with DEMONs, Ferrets, and Iron Grenadiers in rocky, mountainous terrain.

G.I. Joe 1990 Benelux Catalog Spread 8. G.I. Joe Skystorm X-Wing Chopper and Conquest X-30 taking flight from Arctic runway.

G.I. Joe 1990 Benelux Catalog Spread 9. Charbroil and Lightfoot getting ready to Battle Big Boa and Iron Grenadiers in a Cobra IMP column crossing a bridge in the mountains.

G.I. Joe 1990 Benelux Catalog Spread 10. Storm Shadow, Budo, and Mercer spying on Road Pig and Croc Master in the sewers.

G.I. Joe 1990 Benelux Catalog Spread 11. Lightfoot and Avalanche using Scuba Packs to swim into Cobra base guarded by Hydro-Vipers. Voltar uses the Cobra Rocket Sled to escape out the back door.

G.I. Joe 1990 Benelux Catalog Spread 12. Cobra Astro-vipers flying Gyrocopters attacks Knockdown manning G.I. Joe R.P.V.s.

G.I. Joe 1990 Benelux Catalog Spread 13. Inside a G.I. Joe airplane hangar, Maverick handing Ghostrider a map in his Phantom X-19 Stealth fighter. Slipstream looks on from the cockpit of his Conquest X-30.

G.I. Joe 1990 Benelux Catalog Spread 14. The Phantom X-19 Stealth Fighter Jet flied high into the atmosphere against the backdrop of a starry sly.

G.I. Joe 1990 Benelux Catalog Spread 15. Red Dog and Hardball team up to try and stop Cobra Techno-Vipers from completely ransacking a computer control center.

G.I. Joe 1990 Benelux Catalog Spread 16. G.I. Joe personnel man two Mean Dogs in the desert.

G.I. Joe 1990 Benelux Catalog Spread 17. Blocker and Blaster chase Cobra Toxo-Vipers out of a toxic bog using a Swampmasher.

G.I. Joe 1990 Benelux Catalog Spread 19. In a desolate wasteland, G.I. Joe personnel man the decks and perimeter of a Rolling Thunder with rockets out and ready to launch.

G.I. Joe 1990 Benelux Catalog Spread 20. Tiger Force sets up basecamp with a bamboo watchtower and bridge. Tripwire rides the Tiger Paw.

G.I. Joe 1990 Benelux Catalog Spread 21. Tiger Force Outback and Lifeline cruise through swampy waters in a Tiger Shark.

G.I. Joe 1990 Benelux Catalog Spread 22. Tripwire sweeps for mines on the muddy shoreline while Roadblock crosses through the swamp water on foot alongside the Tiger Cat ridden by Psyche-Out.

G.I. Joe 1990 Benelux Catalog Spread 23. Tiger Force Recondo and Psyche-Out pilot the Tiger Fly high above the marshlands while Duke hangs on tight to the rescue hook cable underneath.

Credits

Scans: Paul Panfalone
Original Distributor: Hasbro Europe
Creative Agency: Unknown
Creative Director: Unknown
Photographer: Unknown

BeneluxCatalogEuropean1990so-ringsARAH

Paul Panfalone

Paul Panfalone is a Cleveland, OH based artist and toy photographer. He spent his childhood dreaming up stories using action figures in the backyard of his home in East Aurora, NY, appropriately nicknamed “Toytown”. Now as an adult (sort of), he imagines new worlds with those same figures and lives their adventures through the lens of his camera, much like he did back home, over thirty years ago.

1990 G.I. Joe Benelux Catalog

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