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INSPIRATION:

1990 G.I. Joe Benelux Catalog

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This promotional booklet was handed out at toy stores in Belgium for free in 1990. An ingenius marketing ploy to entice kids to “collect ‘em all”. I can just imagine myself losing my mind at these images if I’d seen them way back then. Incredible figure posing set in mind-blowing dioramas, fun lighting and props, incredible photography, and of course the actual toys themselves. These promo catalogs had it all!

 
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